A profit report, before you install anything
The screen below is the report from a demo shop with 5,000 products and a year of orders. The figures come from the plugin itself, run on that shop — the same as on the screenshots in our guides — and nothing here is rounded up for the brochure.
5 September 2025 – 4 September 2026 · 5,471 orders · 5,000 products
Profit & margin
by Merchgain when to press itRecalculateCounted only on items whose cost is known.
5 September 2025 – 4 September 2026
Cost is known for 74% of revenue. Profit and margin above are calculated on that part only; zł1,119,760.42 of revenue has no cost recorded. what "cost is known for 74% of revenue" means
Estimate Items sold without a recorded cost
104 items in this range have no cost recorded on the order, but their products have a cost today. The estimate uses today's product cost, not the cost on the day of sale, and is never added to the recorded figures above. how the estimate works and when it misleads
zł1,065,275.47 of revenue has no cost even today: its products have no cost, a cost of zero, or no longer exist. It is counted in revenue, but not in profit, margin or the estimate.
1854 products have no cost recorded. Their sales are counted in revenue but left out of profit and margin.
- Plakat 100x40, panorama
- Naklejki matowe A4
- Czapka zimowa z pomponem
- Torba weekendowa, płótno
- Koszulka longsleeve, oliwka
- Kubek podwójne szkło 250 ml
- Bluza z nadrukiem, limitowana
- Plakat kwadratowy 50x50
- Naklejka odblaskowa 10 cm
- Czapka pięciopanelowa
- Torba jutowa, duża
- Koszulka slim fit, bordowa
A product priced at zero on purpose - a sample or a freebie - shows up here too. WooCommerce stores "cost of zero" the same way as "no cost", so the two cannot be told apart. why a cost of zero looks like no cost
By product
Search productsExport CSV| Product | Items sold | Revenue | Cost | Profit | Margin | Estimated profit | Estimated margin |
|---|---|---|---|---|---|---|---|
| Torba bawełniana 38x42 | 14 | zł6,837.90 | zł2,511.53 | zł4,326.37 | 63.3% | — | — |
| Koszulka premium, czarna | 19 | zł6,477.42 | zł2,571.77 | zł3,905.65 | 60.3% | — | — |
| Kubek ceramiczny 350 ml | 14 | zł6,131.78 | zł1,836.74 | zł3,862.77 | 67.8%* | — | — |
| Bluza z kapturem, oversize | 19 | zł6,227.24 | zł2,446.82 | zł3,780.42 | 60.7% | — | — |
| Plakat A2, papier 250 g | 12 | zł5,485.80 | zł1,755.48 | zł3,730.32 | 68.0% | — | — |
| Naklejki winylowe A5 | 14 | zł5,560.66 | zł1,890.56 | zł3,670.10 | 66.0% | — | — |
| Czapka z daszkiem, granat | 12 | zł5,049.16 | zł1,384.76 | zł3,664.40 | 72.6% | — | — |
| Torba na ramię, płótno | 11 | zł5,423.04 | zł283.20 | zł3,649.92 | 92.8%* | — | — |
| Koszulka unisex, biała | 15 | zł5,351.50 | zł1,722.49 | zł3,629.01 | 67.8% | — | — |
| Kubek termiczny 400 ml | 13 | zł6,449.35 | zł1,832.38 | zł3,627.07 | 66.4%* | ≈ zł656.74 | ≈ 66.3% |
Summary panel, coverage line, the estimate and profit per product.
By category
Export CSV| Category | Items sold | Revenue | Cost | Profit | Margin | Estimated profit | Estimated margin |
|---|---|---|---|---|---|---|---|
| Torby | 4,622 | zł1,183,946.27 | zł494,485.78 | zł481,384.10 | 49.3%* | ≈ zł7,328.63 | ≈ 52.2% |
| Kubki | 3,799 | zł943,672.82 | zł375,475.05 | zł361,620.32 | 49.1%* | ≈ zł10,452.43 | ≈ 47.1% |
| Gadżety | 2,577 | zł716,926.27 | zł265,990.41 | zł250,627.59 | 48.5%* | ≈ zł3,728.59 | ≈ 55.5% |
| Koszulki | 2,164 | zł533,734.16 | zł194,651.83 | zł175,104.39 | 47.4%* | ≈ zł634.34 | ≈ 37.3% |
| Naklejki | 1,880 | zł459,625.58 | zł168,318.54 | zł154,070.08 | 47.8%* | ≈ zł3,807.25 | ≈ 44.0% |
| Plakaty | 1,688 | zł443,209.50 | zł161,161.34 | zł145,974.17 | 47.5%* | ≈ zł1,148.98 | ≈ 43.2% |
| Czapki | 1,607 | zł420,588.41 | zł147,784.09 | zł141,293.97 | 48.9%* | ≈ zł1,844.44 | ≈ 42.5% |
| Bluzy | 1,000 | zł254,565.53 | zł91,107.20 | zł83,249.33 | 47.7%* | ≈ zł3,304.73 | ≈ 43.2% |
A product that sits in several categories is counted in each of them, so category totals can add up to more than the summary above.
How this is calculated: revenue is the net line total of sold items after discounts, excluding tax and shipping, with refunds counted as negative in the period they were issued. Margin is profit divided by revenue - not markup on cost.
This is a static copy: the buttons do nothing and the search box has nothing to search. In the plugin the same screen is filtered by date, sorted by any column and exported to CSV.
How these numbers are calculated → Answers → Cost of Goods Sold →